client
Fixadent
project
Marketing, Print Design
year
2024
WHAT'S THE PROBLEM?
Ryan from Fixadent needed clear and concise marketing materials for his paintless dent removal (DPR) business that could clearly communicate the services he offered and their respective process. The client had a previous flyer design that was too hectic and a little too hard to understand so it was integral that the new designs were crystal clear.
HOW WAS IT SOLVED?
The first thing I noticed was that Ryan's business did not have its logo available in a range of file formats. This meant that it could not be scaled without becoming pixelated due to not having the correct file type. I solved this issue by recreating the logo and making some minor tweaks to improve its legibility which I then exported as a PNG, JPG, SVG, PDF, EPS, and AI. This meant that Ryan now had a logo for every occasion. I then created the custom icons for the marketing materials to visualise Fixadents process. This was all compiled into professional flyer and business card designs that Ryan could distribute to promote his excellent services.
THE PROCESS
To begin with, I learned exactly what Fixaent offered and the process it followed to do so. With careful communication between me and Ryan, I was able to gather necessary information that would later be displayed across the various marketing materials. This allowed me to visualise the step by step process followed by Fixadent with custom icons (Snap, Upload, Quote).
RESULTS
Ryan from Fixadent was very pleased with the outcome. We achieved a result that met all criteria he had initially informed me of - Clear, concise, informative. The business cards and flyer design focus on the key selling points of his service and clearly explain how it works without adding confusing or unnecessary details. This informs potential clients of what they are buying into before they do so to avoid confusion and these materials also provide clear details on how you can contact Ryan if you wish to buy his services.
