The overall goals of the brief were to produce a central hub for information, adoption applications, support options, and funding opportunities all in the form of a fresh new website. It aims to better communicate the charity's work, make it easier for potential adopters to engage, and allow the wider community to contribute through volunteering, fundraising, and donations.

Despite this being a fictional charity as part of my studies, I left no rock unturned. I produce a bold, effective brand identity and a user-friendly website that met the requirements of the brief which received a grade A.